fmcg-rulebook

How Traya’s Saloni Anand built a haircare brand outside the FMCG rulebook

How Traya’s Saloni Anand built a haircare brand outside the FMCG rulebook?blur=25

Saloni Anand has been shaping how Traya speaks, what it refuses to promise, and the long-term relationship it chooses to build with users

Pooja Yadav Jan 23, 2026 9:27 AM