film-industry-advertising
On Raaj Kumar’s birth anniversary, his reported Charminar endorsement refusal highlights how stars once weighed brand associations against their public image
Cinema may have an attention advantage, but it still weighs in at less than 1% of AdEx. With the industry now selling more than the screen, is that enough to move the needle on budgets?
Sandhi Sarun Sep 30, 2026 9:25 AM