festival-and-events
From Bengali traditions and family bonds to local Kumartuli artisans, brands look beyond conventional festive advertising to connect with Pujo audiences
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines why festive advertising alone cannot drive purchases without the right design, quality and value
Ganapathy Viswanathan 20 hours ago
Brands are looking beyond Diwali, treating Onam, Ganesh Chaturthi, Durga Puja and Navratri as distinct cultural and consumption moments for festive creator campaigns
Shalinee Mishra Sep 7, 2026 9:37 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Ganapathy Viswanathan Aug 17, 2026 11:56 AM
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken
e4m Staff Mar 3, 2026 11:05 AM