festival-and-events
Onam: Can a regional festival become India’s next big consumer moment??blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption

Ganapathy Viswanathan Aug 17, 2026 11:56 AM

Onam remains Kerala’s biggest retail opportunity for brands?blur=25

For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celebrations and consumer spending come together

e4m Desk Aug 5, 2026 2:29 PM

Onam?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

Holi?blur=25

Dr Indu Ballani, Consultant Dermatologist, explains that while Holi is a festival of joy, skin can suffer from abrasion and harsh chemicals if proper care is not taken

e4m Staff Mar 3, 2026 11:05 AM