Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes

Gaurav Gopal Verma Aug 25, 2026 12:18 PM

Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the brand’s latest campaign featuring Pankaj Tripathi

Simran Sabherwal Aug 20, 2026 8:07 AM

From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling

Aryendra Khan Aug 1, 2026 9:21 AM

Many brands have chosen to pause their marketing messages to solidarity with the student protests

Shalinee Mishra Jul 23, 2026 6:06 PM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity

Shantomoy Ray May 25, 2026 8:03 AM