electronics-demand
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and spending power
Anuja Jain Jan 1, 2026 7:53 AM