economic-downturn
PR industry cautiously optimistic about 2014: MSLGroup study

PR experts feel that though growth will be strong in 2014, there are serious challenges - squeezed cash flows, clients expecting more for the same fees, talent shortage & shrinking budgets in some cases

exchange4media Staff Feb 22, 2014 10:18 AM

Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi

2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment

Shobhana Nair Oct 11, 2013 10:03 AM

Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi

2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment

Shobhana Nair Oct 11, 2013 8:36 AM

Economic slump forces marketers to slash budgets

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM