e4m-guest-column

A New Era of Influencer Marketing: Authenticity, Relevance and Transparency Lead

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Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, relevance and transparency matter today

Sherin Varghese Feb 6, 2026 1:47 PM

"AI and the Evolution of the PR Professional: Friend or Foe?"

Nikhil Dey, Adfactor PR?blur=25

Nikhil Dey, Executive Director, Adfactors PR, shares why the next era of public relations will demand AI readiness and how professionals can equip themselves for it

Nikhil Dey Nov 18, 2025 5:16 PM

Decoding Marketing 3.0: The wonderland of Metaverse

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Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

Amit Tiwari May 18, 2022 8:51 AM

Farewell to 2020: The views that mattered

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We bring to you a collection of guest columns written by industry leaders for exchange4media in 2020

exchange4media Staff Jan 1, 2021 8:45 AM