MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative

e4m Staff Aug 21, 2026 8:59 AM

As per the regulatory body, disclaimers should be neither long or complex since 80% of consumers do not notice them in ads, according to its recent study

exchange4media Staff Jan 24, 2023 11:58 AM

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

exchange4media Staff Feb 14, 2022 2:07 PM