Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

Vodafone Air Purifier Van?blur=25

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

Croma reaches out to target group with 3D innovation?blur=25

Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to give a larger than life look to the range of products available

exchange4media Staff Jul 19, 2014 10:33 AM

BJP goes local in its outdoor strategy?blur=25

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign

Priyanka Mehra Apr 11, 2014 9:04 AM

IPL’s innovative outdoor strategy?blur=25

A unique OOH campaign for IPL was initiated in 78 markets; it was executed by MOMS Outdoor Media, the outdoor business of Madison

exchange4media Staff Apr 12, 2012 9:49 AM

Airport advtg offers new avenue for OOH players?blur=25

With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium

Priyanka Nair Feb 22, 2012 8:35 AM

MOMS rolls out larger-than-life campaign for DishTV?blur=25

DishTV, which recently launched its new TV campaign, has drawn up an aggressive outdoor campaign and has engaged the services of MOMS

Shanta Saikia Feb 17, 2012 8:50 AM