digital-advertising-landscape

Who Owns Search? What the Hindware ruling means for brand & category keyword strategies

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja Jain Jun 1, 2026 8:59 AM

Digital is dominating media spends, and it will keep growing: Amit Pratihari

Amit Pratihari?blur=25

At the dentsu-e4m Digital Advertising Report 2025 launch event, Amit Pratihari, Managing Director, De Beers India, talked about the evolving digital advertising landscape

e4m Staff Feb 5, 2025 11:27 AM