dhoom

‘Dhoom Machale’: How Zohran Mamdani’s cultural political strategy powered the big win

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Zohran Mamdani’s historic New York mayoral victory was fueled by a campaign that smartly tapped into Indian pop culture to connect with the city’s South Asian diaspora

e4m Staff Nov 6, 2025 8:57 AM

I don’t view marketing as something separate from storytelling: Aamir Khan

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Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film

Kanchan Srivastava Jun 27, 2025 1:19 PM