deinfluencing
Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers reshape consumer expectations and industry standards
Soumya Gawri Dec 15, 2025 8:43 AM
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Tanzila Shaikh Apr 17, 2023 9:23 AM