Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM


The first of these campaigns, targeting working professionals looking to upskill for better career opportunities, is scheduled to be aired on digital platforms and on TV this month

exchange4media Staff Aug 12, 2020 3:13 PM

Gameskraft DCMN India?blur=25

The mandate includes managing the brand’s TV media duties across markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics

exchange4media Staff Sep 11, 2019 4:17 PM


With close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts

Tasmayee Laha Roy Aug 2, 2019 8:16 AM

moment marketing?blur=25

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM


The account will be serviced from the Gurgaon office of DCMN

exchange4media Staff Mar 19, 2019 1:53 PM

Behrouz Biryani DCMN India?blur=25

The account will be managed from DCMN India’s Gurgaon office, and will be led by Bindu Balakrishnan, Country Head, DCMN India

exchange4media Staff Feb 28, 2019 3:52 PM