d2c-market-trends

One day to go! e4m D2C Summit 5.0 to decode what’s driving India’s D2C growth

e4m D2C Summit?blur=25

The summit will be followed by the fifth edition of e4m D2C Awards

e4m Desk 1 hour ago

D2C brands look beyond ROAS as rising CAC puts profitability under the lens

D2C Brands Shift Focus from ROAS to Sustainable Profitability Metrics?blur=25

Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth

Sunidhi Vijay Aug 25, 2026 8:46 AM