creative-impact

The co-curated stream of content will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023
exchange4media Staff Feb 1, 2023 10:10 AM

Gahlaut will report to Amit Wadhwa, Chief Executive Officer
exchange4media Staff Sep 3, 2021 3:05 PM

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM

Subway India has built a 360-degree marketing campaign led by traditional as well as digital media
exchange4media Staff Jun 17, 2019 6:44 PM

In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings
exchange4media Staff Aug 9, 2016 8:28 AM

Dentsu Creative Impact, the creative agency from Dentsu Aegis Network has made two major senior appointments in an attempt to further strengthen its creative product
exchange4media Staff May 18, 2016 2:22 PM

The campaign features eight TVCs on road safety, conceptualised by Dentsu Creative Impact, Gurgaon, addressing the issues of non-adherence to the road safety rules and norms. The thought behind the communication is “If we know it’s wrong, why do we still do it?”
exchange4media Staff May 7, 2016 7:50 AM

Dentsu Creative Impact has created a digital campaign for Hitachi to promote the brand’s ‘I Clean’ feature that cleans the filter of the air conditioner automatically
exchange4media Staff Apr 16, 2016 7:34 AM

Goafest 2016 came to an end today. The Creative Abby Awards were led by J. Walter Thompson, followed by Taproot Dentsu and Contract Advertising
exchange4media Staff Apr 9, 2016 11:11 PM

In the Creative Function, the agency roped in Sundar Iyer as ECD - Copy. On the Account Management side, Arvinderjit Singh and Hindol Purkayastha join as Vice Presidents. Shveta Singh has been appointed as VP, Planning
exchange4media Staff Aug 18, 2015 2:10 PM

The multimedia campaign, titled ‘Yaar Tu God Hai’, will continue for 6-8 weeks. HT Media has also tied up with 227 movie theatres for strategic promotions
Abid Hasan Jun 5, 2013 11:15 PM

The mandate also includes Max India’s newest brand – Antara
exchange4media Staff Jul 31, 2012 7:58 PM

The mandate also includes Max India’s newest brand – Antara
exchange4media Staff Jul 30, 2012 7:49 PM

Dentsu Creative Impact has won the creative duties for Tetra Pak India following a multi agency pitch held in New Delhi
Deepika Bhardwaj Mar 14, 2012 8:37 AM