conversational-ad

ChatGPT ads: 3 takeaways on pricing of attention

ChatGPT Introduces Advertising: Key Insights on Attention Pricing?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

A new level of consumer engagement: Conversational ads

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Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM