As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

WhatsApp said it would implement the user-choice framework by March 16 and would not press its plea for interim relief

e4m Staff Feb 23, 2026 5:59 PM

DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast

Shantanu David Jan 6, 2026 8:13 AM

Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say

Kanchan Srivastava Dec 12, 2025 9:08 AM

The cost is only one half of the disruption. The other half is the extended revenue decline that companies must navigate between late 2025 and mid-2027, say experts

Anuja Jain Dec 8, 2025 9:27 AM

The vote is unanimous - brands banking on third-party data to see short-term decline but stability will come with new training pipelines and alignment of strategies with consent-led environment

Anuja Jain Dec 3, 2025 9:13 AM

The dating app has scaled up its #LetsTalkConsent campaign

exchange4media Staff Sep 29, 2021 1:23 PM