Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its worth as an advertising powerhouse

Shantanu David and Sunidhi Vijay Mar 24, 2025 9:30 AM

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base & targeting options, say experts

Nilanjana Basu Nov 9, 2023 7:58 AM

CEO Mark Zuckerberg, during the earnings conference call, said he believes business messaging will be the next major pillar for the company's business

e4m Staff Oct 26, 2023 2:45 PM