India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.

Brij Pahwa Apr 27, 2026 3:10 PM

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

Brij Pahwa Apr 17, 2026 1:11 PM

What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth

Brij Pahwa Jan 7, 2026 1:18 PM

In this exclusive interview with Brij Pahwa, David Raab, Founder of the CDP Institute, unpacks the evolving role of Customer Data Platforms in an AI-first world.

Brij Pahwa Jun 7, 2025 12:38 PM

The CDP Institute’s Founder spoke at e4m MarTech India Conference on how to use CDP for making the most of consumer data 

exchange4media Staff Oct 17, 2022 8:39 AM