“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. In the next five years, we should be amongst the top players for sure and enjoy a healthy market share,” says Devapriya Khanna, Director, Marketing, Carlsberg India.
Premium beer brand Carlsberg has set its eyes on the digital medium in the year 2011 and has handed over the duties to Webchutney. The agency was chosen after scanning nearly 10 names in the business. To begin with, the alcohol brand is looking to try the basic nuances of the digital medium. The online marketing plans are set to be executed in January 2011.