Dentsu Impact recently set up its digital division Dentsu Impact Digital

exchange4media Staff Jan 3, 2019 2:04 PM

sony music?blur=25

20 brands are utilising Sony Music India's new segmentation study, which now uncovers 31 unique segments of music consumers

exchange4media Staff Dec 10, 2018 8:15 AM

FIFA World Cup 2018?blur=25

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Madhuwanti Saha Jun 14, 2018 8:59 AM

Euro 2016: It's all about big brands, big bucks and massive viewership?blur=25

Euro 2016 will be telecast live in more than 230 territories around the world. It is expected that 150 million spectators will be watching the tournament each day

Ronald Menezes Jun 8, 2016 8:12 AM

"There is massification of everything, as opposed to customisation"?blur=25

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Ankur Gaurav Sep 13, 2013 7:52 AM

Stage set for the 10th edition of exchange4media Conclave?blur=25

The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP, will deliver the keynote address. The Conclave is being held in New Delhi today

exchange4media Staff Sep 11, 2013 9:00 AM

Sir Martin Sorrell to deliver keynote address @exchange4media Conclave?blur=25

Stage is set for the 10th edition of exchange4media Conclave. The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP will address the esteemed gathering. The Conclave will be held in New Delhi on Sep 11

exchange4media Staff Sep 10, 2013 8:14 AM

DNA celebrates the spirit of cricket with DNA T20 Season V?blur=25

DNA held the fifth season of what is popularly known as ‘DNA T20’ amongst top media agencies in Delhi on March 31, 2012

exchange4media Staff Apr 2, 2012 9:56 AM

Devapriya Khanna quits Carlsberg India?blur=25

Carlsberg India’s Marketing Director, Devapriya Khanna, has quit the organisation. Her last day of work was May 4, 2011.

exchange4media Staff May 16, 2011 9:14 AM

Carlsberg – raising the pint to premiums?blur=25

“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. In the next five years, we should be amongst the top players for sure and enjoy a healthy market share,” says Devapriya Khanna, Director, Marketing, Carlsberg India.

exchange4media Staff Feb 5, 2011 7:31 AM

Carlsberg raises the pint marketing budget by 40 pc?blur=25

To consolidate in 2011, premium beer brand Carlsberg has chalked out aggressive marketing plans for the coming months and has raised the budget by 40 per cent, with added focus on ATL advertising.

Preeti Hoon Jan 7, 2011 7:47 AM

Carlsberg ropes in Webchutney; sets aside 5 pc as digital budget?blur=25

Premium beer brand Carlsberg has set its eyes on the digital medium in the year 2011 and has handed over the duties to Webchutney. The agency was chosen after scanning nearly 10 names in the business. To begin with, the alcohol brand is looking to try the basic nuances of the digital medium. The online marketing plans are set to be executed in January 2011.

Preeti Hoon Dec 22, 2010 7:35 AM