Carlsberg India posts Rs 96.5 cr in ad expenses for FY'24
The company has posted Rs 8,045 crore in total income, its highest ever in India and crossing $1 billion in sales
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Published: Mar 17, 2025 11:33 AM | 1 min read
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Brewer Carlsberg India has posted Rs 96.5 crore in advertising and promotional expenses for the financial year 2024, according to media reports. Its profit reportedly jumped 60.5%to Rs 323.1 crore. Total income was up 15.2% at Rs 8,044.9 crore, said a news report quoting business intelligence platform Tofler.
This revenue is reportedly the highest for Carlsberg India, crossing the Rs 8,000 crore milestone and reaching $1 billion in sales.
Cash and bank balances of the company increased from Rs 9,304 million to Rs 11,165 million with strong business performance, better trade working capital and lower capital investment, informed the brewer.
Its total expenses stood at Rs 7,628 crore, up 13.4%.
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