Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks and bots

Anuja Jain Nov 12, 2025 8:49 AM

Experts highlight that although influencer scams often focus on creators, brands are equally vulnerable and urge careful management with thorough checks

Shalinee Mishra Aug 19, 2025 9:01 AM

The “Bharat Farq Pehchanega” campaign has been crafted by Mirum

e4m Staff Dec 4, 2024 4:56 PM

The campaign humorously illustrates the Common Man outwitting a conman trying to trick him with a scam

e4m Staff Nov 21, 2024 3:02 PM

The safety campaign is in collaboration with MeitY, I4C and the MIB

e4m Staff Oct 14, 2024 1:42 PM

Prior to this, Rahul Sethi was with Worldline as Head of Marketing and Corporate Communications

e4m Desk Sep 12, 2024 3:40 PM

Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and projects, swindling money from them in the process

Tanzila Shaikh Jun 9, 2023 9:13 AM

Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time

exchange4media Staff Nov 11, 2021 11:30 AM