butter
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
Ganapathy Viswanathan Jun 13, 2026 9:12 AM
The aim was to orchestrate an immersive brand journey that would reflect Butterfly’s renewed identity
e4m Desk Jun 30, 2025 11:25 AM
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
e4m Staff May 28, 2025 6:46 PM
The brand has launched a brand film to introduce its innovative 'Butterstick', which reduces the hassles of using butter