butter
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
Ganapathy Viswanathan 1 day ago
The aim was to orchestrate an immersive brand journey that would reflect Butterfly’s renewed identity
e4m Desk Jun 30, 2025 11:25 AM
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
e4m Staff May 28, 2025 6:46 PM
The brand has launched a brand film to introduce its innovative 'Butterstick', which reduces the hassles of using butter
The digital campaign has been conceptualised and executed by Tyche Media
exchange4media Staff Oct 10, 2021 4:00 PM
The film is created and developed by Wunderman Thompson, India
exchange4media Staff May 3, 2021 4:39 PM
This partnership saw TTT, Cornetto and the Mindshare Content+ team coming together to create the new season
exchange4media Staff Mar 16, 2021 11:56 AM
Bharat Rajamani, CEO & Co-founder of butterscotchmango, speaks about the firm’s marketing strategies, approaches and the founding team
exchange4media Staff Jul 2, 2020 12:42 PM
VIO Spiced Buttermilk's launch is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences
exchange4media Staff Jun 15, 2020 6:21 PM
The cookery show will be launched on the February 5 on JFW Youtube Channel
exchange4media Staff Feb 4, 2020 5:31 PM