business-messaging

From Reels to WhatsApp and AI: The Meta India Sandhya Devanathan leaves behind

The Meta India Sandhya Devanathan leaves behind?blur=25

More than three years later, Devanathan is leaving a rather different Meta behind

e4m Staff Aug 28, 2026 3:17 PM

WhatsApp introduces per‑message billing for business messaging

WhatsApp?blur=25

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication

e4m Staff Jul 2, 2025 12:54 PM

Dilpreeta Vasudeva, Meta’s Marketing Head – Business Messaging, moves on

Meta?blur=25

Vasudeva joined the company in July 2022

exchange4media Staff May 31, 2023 12:58 PM