business-messaging

WhatsApp introduces per‑message billing for business messaging

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Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication

e4m Staff Jul 2, 2025 12:54 PM

Dilpreeta Vasudeva, Meta’s Marketing Head – Business Messaging, moves on

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Vasudeva joined the company in July 2022

exchange4media Staff May 31, 2023 12:58 PM