brand-vijay

When leaders become brands: A marketer’s lens on power, perception, and positioning

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people

Gargi Sarkar May 7, 2026 8:28 AM

Why Brand Modi-BJP remains India’s most powerful political force in 2026

Narendra Modi | BJP?blur=25

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics

Shantomoy Ray May 7, 2026 8:21 AM

Brand Vijay & the Celebrity Effect: Why star power still works in politics and advertising

Actor-Politician Vijay?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion

Ganapathy Viswanathan May 6, 2026 8:38 AM

Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements

Actor Vijay?blur=25

Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand

Pooja Yadav Jan 12, 2026 9:25 AM