Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.

Nicole Fernandes Oct 15, 2026 1:29 PM

Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the genuine consumer demand they need

Sandhi Sarun Oct 15, 2026 8:43 AM

A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long after the offer ends

Nicole Fernandes Oct 2, 2026 7:56 AM

Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions

Shalinee Mishra Aug 29, 2026 8:52 AM

Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together

Shagun Walia Jul 23, 2026 11:53 AM

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers

Nupur Gurbaxani Jun 16, 2026 1:46 PM

At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff Jun 15, 2026 3:08 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity

Ganapathy Viswanathan Jun 15, 2026 8:13 AM

Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust

Shveta Singh Jun 5, 2026 9:05 AM

Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell

e4m Staff Mar 5, 2026 2:23 PM

When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity

e4m Staff Feb 16, 2026 9:02 AM