brand-trust
As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust
Anuja Jain Jul 10, 2026 9:03 AM
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Nupur Gurbaxani Jun 16, 2026 1:46 PM
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
e4m Staff Jun 15, 2026 3:08 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Ganapathy Viswanathan Jun 15, 2026 8:13 AM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell
When a celebrity remains aligned with a brand’s values over time, consistent visibility can build familiarity
e4m Staff Feb 16, 2026 9:02 AM
SaaS companies are investing in OOH and storytelling to build memorability and trust with many taking to AI paid campaigns, LinkedIn marketing and other digital channels
Pooja Yadav Sep 25, 2025 9:02 AM
Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of technology with empathy are redefining the future of healthcare marketing
Ananya Patil Aug 25, 2025 9:13 AM
According to TRA’s Brand Trust Report 2025, 324 brands having improved rank positions from the previous year
e4m Staff Mar 24, 2025 12:15 PM
The 2024 report spotlighted FMCG as the most represented category with 155 brands, followed by Food & Beverage with 119 brands, Automobiles with 106, and Personal Accessories with 72 brands
On Day 2 of Goafest, a panel of experts discussed how brands can gain and preserve consumer trust in the digital world
e4m Staff May 30, 2024 4:51 PM
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
e4m Staff Mar 28, 2024 12:18 PM
Bhosle has extensive experience of growing, and strategically developing Brand Trust Report & other branded services for TRA for more than 12 years
exchange4media Staff Sep 8, 2020 12:05 PM