brand-spends

Non-metros drive premiumisation, attract up to 35% of brand spends

Non-metros drive premiumisation, attract up to 35% of brand spends?blur=25

Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM

Real estate, automobile, FMCG, are the top brands investing in OOH presently: Experts

brands on ooh?blur=25

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year

Noel Dsouza Dec 22, 2020 9:05 AM