brand-appeal
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM