Bombay Dyeing Take Back Sleep Campaign?blur=25

Conceptualised by Flying Bullet, the 360-degree campaign will be amplified through Print, TV, Radio, Digital, Cinema, and on-ground activations

exchange4media Staff Dec 14, 2019 7:49 AM


Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India

Christina Moniz Oct 19, 2019 7:52 AM


The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities

Venkata Susmita Biswas Jun 19, 2018 8:53 AM

Zenith bags media mandate for Bombay Dyeing?blur=25

Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing

exchange4media Staff Oct 17, 2016 11:24 AM

Industry biggies compete for top spot at IMA 2014?blur=25

Brands from all industries, of all sizes and structures have entered themselves in this year's marketing battle

Ankur Singh Oct 31, 2014 8:01 AM

Wadia Group's Bombay Realty scouts for a creative partner?blur=25

The creative pitch, which is in its initial stages, is currently underway in Mumbai, as confirmed by industry sources

Priyanka Mehra Feb 26, 2014 9:19 AM

Advertising with the stars: A look at fashion biz?blur=25

Bombay Dyeing, Vimal, Zodiac, etc. have used stars for their communication strategies through decades. A recap…

exchange4media Staff Aug 20, 2012 8:03 PM