bishwajeet-samal

How a campaign from Volkswagen brought India and Germany together

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#GermanyCheersForIndia campaign celebrates the spirit of sportsmanship through cricket, says Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars India

Anjali Thakur Jun 14, 2019 8:42 AM

A good mix of long-term and short-term activation is a must: Bishwajeet Samal, Volkswagen

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In conversation with Bishwajeet Samal, Head Marketing, Volkswagen Passenger Cars

exchange4media Staff Nov 30, 2018 4:27 PM

Bishwajeet Samal appointed as Head of Marketing, Volkswagen

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He joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the Volkswagen brand. Mr. Samal’s appointment will be effective 1st June 2018.

exchange4media Staff Apr 2, 2018 12:54 PM

We are spending around 8% on digital currently: Bishwajeet Samal

We are spending around 8% on digital currently: Bishwajeet Samal?blur=25

Contrary to industry perception, Bishwajeet Samal, Head of Marketing Communications, Volkswagen Group Sales, believes that digital does bring the desired ROI if utilised properly

Sonam Gulati Mar 26, 2014 7:46 AM

Volkswagen & Mudra Max go 360 on OOH for Think Blue

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Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution

exchange4media Staff Feb 3, 2012 9:04 AM

Volkswagen, Mudra Max ‘Think Blue’ in OOH too

Volkswagen, Mudra Max ‘Think Blue’ in OOH too?blur=25

Mudra Max has implemented a high decibel campaign for Volkswagen in Mumbai and Delhi through a mix of digital, experiential, on ground & OOH execution

exchange4media Staff Jan 25, 2012 7:33 AM