biba
BIBA Campaign?blur=25

BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality

exchange4media Staff Mar 15, 2020 6:00 PM

Publicis Biba?blur=25

Publicis India to provide full-service responsibilities, including advertising, strategic direction & brand activation; the account will be serviced out of New Delhi

exchange4media Staff Dec 18, 2019 7:03 AM

Retail?blur=25

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

MothersDay?blur=25

We take a look at the various campaigns and offers that brands have come up with for Mother’s Day

exchange4media Staff May 11, 2019 9:49 AM

rangriti logo?blur=25

Ethnic brand Rangriti, which has been launched under the banner of BIBA Apparels, recently roped in Parineeti Chopra as its brand ambassador

Dolly Mahayan Oct 31, 2018 8:43 AM

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From petitions urging the government to make self-defense a mandatory part of school and college curricula for female students, to empowering women to live the life they always want to, this year’s IWD campaigns are all for progress, parity and empowerment.

exchange4media Staff Mar 8, 2018 8:57 AM

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The film is an extension of the ongoing 'Change' series of campaigns by the brand and urges us to take charge and do our bit in spreading body positivity

exchange4media Staff Sep 2, 2017 8:09 AM

BIBA unveils new brand philosophy through first-ever TVC?blur=25

Through television, our attempt is to not simply reach out to all women but to connect with each and every one of them, says Siddharth Bindra, Managing Director, BIBA Apparels

exchange4media Staff Mar 25, 2017 8:11 AM

Brands play the emotional card to celebrate Mother's Day?blur=25

Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication

Sarmistha Neogy May 9, 2016 7:49 AM

Rediffusion Y&R bags creative duties of Biba?blur=25

The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the category

Twishy Mar 18, 2014 7:41 AM