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From Streaming Disruptor to TV Playbook: Is Netflix rethinking content?

Netflix Appoints Peter Rice as Chief Content Officer Amid Strategy Shift?blur=25

Mounting investor pressure puts Netflix’s content economics in focus as former chairman of Disney Television Studios and ABC, Peter Rice, takes charge of programming strategy

Kanchan Srivastava 1 hour ago

Netflix names Peter Rice chief content officer as Bela Bajaria exits after decade

Peter Rice Takes Over as Netflix's Chief Content Officer Amid Restructuring?blur=25

The former Disney executive will take charge of Netflix’s global film, television and live programming strategy from Oct 26, as the streamer contends with slowing engagement growth

e4m Staff Oct 16, 2026 8:04 AM