babita
The Taarak Mehta Ka Ooltah Chashmah creator discusses the growing threat of AI-led IP infringement, the business of licensing and merchandising, brand integrations and digital monetisation
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
Shekhar Khanna has been named as Chief Strategy Officer at the creative agency
e4m Staff Mar 24, 2026 10:35 AM
Babita Baruah, CEO of VML India, writes that leadership in the next decade must embrace inclusivity, challenge the status quo, and prioritise people over processes
Babita Baruah Mar 9, 2026 9:47 AM
Babita Baruah, Chief Executive Officer, VML India, writes on CVL Srinivas’ quiet but amazing confidence
Babita Baruah Jan 23, 2026 1:46 PM