A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls

Anuja Jain May 26, 2026 9:01 AM

Taneja joins NDTV from Times Network where he was the Associate Editor

e4m Staff Mar 27, 2026 8:48 PM

The platform is curated by Siddhartha Sharma, Executive Editor, NDTV Auto

e4m Staff Jan 8, 2026 5:31 PM

While AI agents are now handling advertising workflows and automated curation can beat manual planning, negotiation and oversight still sit with marketing heads, share domain experts

Anuja Jain Nov 14, 2025 9:42 AM

By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram

Shantanu David Jun 23, 2025 9:21 AM

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM