Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM

IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape

e4m Desk May 28, 2026 6:16 PM

The tournament this year will be held entirely in India, said the chairman

e4m Desk Feb 20, 2024 4:04 PM

The IPL Chairman said at a recent meet that IPL was the ‘best Make in India brand’ since Independence

e4m Staff Dec 2, 2023 11:34 AM

BCCI has not set any base price for the Women's IPL rights

exchange4media Staff Dec 20, 2022 10:17 AM