annapoorna

'Let’s reclaim our female archetypes'

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Guest Column: Seasoned ad professional Chandana Agarwal writes India reveres women as powerful archetypes but often reduces them to passive roles—and progress lies in restoring their real authority

Chandana Agarwal Apr 17, 2026 9:59 AM

Madarth onboards 5 new clients

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The Chennai-based digital boutique agency has won accounts like PhonePe and Musli Power from diverse sectors ranging from F&B to health & wellness

exchange4media Staff Aug 11, 2020 12:45 PM