anindya-ray
Q3 AdEx: Print and digital to gain at television's expense?blur=25

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

IPL all India viewership drops 14% in Season 6?blur=25

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

Is IPL hitting sixes over GEC revenues??blur=25

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

Spending on radio? Here is what marketers should avoid…?blur=25

e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio

Saloni Surti Apr 1, 2013 9:25 PM

Lodestar UM bags PSI’s ‘Project Axshya’ & ‘Freedom 5’?blur=25

Population Services International (PSI) has appointed Lodestar UM to handle media mandate for PSI initiatives ‘Freedom 5’ and ‘Project Axshya’ in a multi-agency pitch

Noor Fathima Warsia Mar 27, 2012 8:45 AM

Food & lifestyle genre on growth path in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

FoodFood rules food & lifestyle genre in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Innovations to investments – auto sector high on print?blur=25

As per industry experts, over the last two years, media investments in the auto category have grown by 60-70 per cent y-o-y. What has prompted the auto sector to up its marketing budget for print media? exchange4media analyses...

Nitin Pandey Jun 28, 2011 9:41 AM