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Marketing has moved on from being product-led to being purpose-led: Indranil Gupta

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At the e4m Do Good Conference and Awards, Indranil Gupta, Founder Director of BrandNEW Associates, explained why purpose-driven branding is no longer optional in today’s consumer landscape

e4m Staff May 14, 2025 5:05 PM

'Aurobindo Mohanty, you left behind a legacy of a life well lived’

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Guest Column: Indranil Gupta, Founder-Director & CEO of BrandNEW, remembers ad veteran Aurobindo Mohanty who passed away on October 24

Indranil Gupta Oct 26, 2023 7:30 PM