anil-goel

Reach is no longer enough. Outcomes are becoming very important: Anil Goel, Nielsen CTO

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Anil Goel, Global CTO of Nielsen, talks about how AI is compressing decades of technological change into months and reshaping business fundamentals

Anuja Jain Jan 17, 2026 8:40 AM

‘AI was central to Nielsen’s measurement models long before it became a buzzword’

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In this edition of TechTalk, Anil Goel, Global Chief Technology Officer at Nielsen talks about audience measurement has evolved from a passive exercise to an active intelligence function

Shantanu David Jul 30, 2025 9:20 AM