amit-trivedi
MEC and Mercedes Benz rope in music maestros to launch winner’s anthem-Khushnuma.

Having completed 20 successful years in India, Mercedes Benz is celebrating its ‘Winning’ moment this year. The anthem and its accompanying music video were premiered at the Auto Expo 2016 for an exclusive guest list

exchange4media Staff Feb 8, 2016 7:55 AM

Gaana.com launches first musical brand campaign ‘Bas Bajna Chahiye Gaana’

The launch has been subtle with a musical single released last month. In the coming days, TVCs supported by a high decibel media plan are also being rolled out

exchange4media Staff Nov 29, 2014 9:42 AM

MTV adopts multi-platform strategy for 'Coke Studio' Season 3

The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook

Synjini Nandi Jul 3, 2013 8:19 AM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM