As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory

Aryendra Khan May 20, 2026 8:54 AM

As machine-led systems dominate media decisions, marketers are being pushed out of execution and into judgment, even as transparency gaps widen

Anuja Jain Apr 9, 2026 9:56 AM

AI is quietly reshaping relevance, value and control for consumer brands in a machine mediated marketplace

Anuja Jain Feb 6, 2026 9:03 AM

Adam Mosseri also emphasised that visibility on Instagram is not dictated by follower count alone

Vaishnavi Deshpande Dec 23, 2025 2:34 PM

As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy

Anuja Jain Nov 21, 2025 9:21 AM

While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers

Shantanu David Sep 16, 2024 8:36 AM

Increasing use of AI-generated content & data can decrease production of original content, while simultaneously increasing the volume of deductive and AI-generated content, say experts

Shantanu David Sep 19, 2023 8:27 AM