Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem

Anuja Jain Apr 27, 2026 8:55 AM

As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield

Shantanu David Mar 6, 2026 9:25 AM