Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember

Shantomoy Ray May 19, 2026 7:56 AM

Union Minister for Electronics and IT Ashwini Vaishnaw said this in the Lok Sabha on Wednesday

e4m Staff Mar 11, 2026 3:00 PM

Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings

e4m Staff Dec 26, 2025 9:02 AM

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic

Soumya Gawri Dec 26, 2025 8:57 AM

She has starred in some of the most memorable ads from brands like L’Oreal, Titan and Pepsi

e4m Staff Nov 1, 2023 4:28 PM

The agency will operate out of its office in Mahim Causeway

exchange4media Staff Sep 8, 2021 8:25 AM