In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing to monetise their traffic
Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February end
Online Media Group (OMG), a leading global player in performance marketing, has announced the appointment of Bharat Malik as Country Manager of OMG India. Malik moves from travel portal Yatra.com, where he was Head of Online Marketing.