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MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode?blur=25

At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video

e4m Staff Aug 31, 2026 9:50 AM

newspaper?blur=25

The Print Media Advertisement Policy 2020 states that ad distribution that was earlier in rupee terms will now be in terms of space, which has been now increased from 50% to 80% for vernacular dailies

Tasmayee Laha Roy Jul 29, 2020 8:26 AM