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IPL drives strong OOH demand, stadium inventory in focus

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Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats

Chehneet Kaur Mar 30, 2026 8:53 AM

BBC offers up to 20% free ad space to public health bodies for Coronavirus messages

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To douse the spread of misinformation during the COVID-19 crisis, BBC's fact-checking team Reality Check has also been shooting down unfounded claims

exchange4media Staff Mar 24, 2020 3:40 PM