An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy

e4m Staff May 13, 2026 4:27 PM

Dibyendu Panda was recently associated with Wakefit

e4m Staff Apr 21, 2026 11:58 AM

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders

Anuja Jain Oct 13, 2025 9:03 AM

Sonali Khanna most recently served as President and Branch Head at Lowe Lintas South

e4m Staff Oct 6, 2025 10:58 AM

Prior to this, Abhinav Agarwal was with Chaayos as Assistant Director of Business Development

e4m Desk Sep 10, 2025 12:25 PM

This newly created position will enhance the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, InMobi Global Exchange and InMobi DSP

e4m Staff Jun 25, 2025 11:59 AM

Sandra Lin comes on board as the new APAC Head of DSP Strategy; Kenneth Koh joins as Head of DSP SEA

exchange4media Staff Oct 26, 2022 12:55 PM

Reports claim that Google has offered to split parts of its business that auction and place ads on websites and apps into a separate company under the Alphabet umbrella

exchange4media Staff Jul 13, 2022 9:11 AM