As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

A new study finds that the market's content intelligence gap actively suppresses budget confidence at every stage of the planning and trading cycle

Anuja Jain May 29, 2026 8:02 AM

With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets

Kanchan Srivastava Mar 16, 2026 9:32 AM

Automotive, financial services, consumer tech and lifestyle brands take the lead in creator collabs and partnerships with gaming cos

Shalinee Mishra Feb 19, 2026 9:22 AM

As major advertisers scale back on traditional media spending, agencies are stepping up on the creativity front, treating tighter budgets as design constraints rather than roadblocks

Soumya Gawri Nov 20, 2025 9:16 AM