abhishek-malhan
How creators are building the new ‘Brand Bharat’?blur=25

India has transformed from being just a production base to a creative powerhouse capable of building globally relevant content  

Shalinee Mishra Jan 26, 2026 8:39 AM

Abhishek Malhan, RJ Naved?blur=25

Experts believe the government’s reliance on influencers represents a shift from traditional ad spends to narrative-shaping through digital creators

e4m Staff Sep 1, 2025 1:46 PM