As part of Idea 4G #IndiaKaLiveNetwork initiative, the campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time

exchange4media Staff Apr 8, 2019 2:22 PM

Idea recorded nearly 15 million views for its #IndiaKaLiveNetwork campaign on digital

exchange4media Staff Apr 5, 2019 2:45 PM

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff Mar 12, 2019 1:06 PM

Rannvijay Singh, Karanvir Bora, and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

exchange4media Staff Mar 7, 2019 2:00 PM

The campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi

exchange4media Staff Feb 2, 2019 8:46 AM

Sumit Mathur of Kellogg India spoke about the robust Kellogg portfolio and how he is trying to build the core category as a strategy for bigger market share

Ruhail Amin Aug 10, 2018 8:51 AM

Through this collaboration, both partners want to encourage citizens to step forward, contribute and make an impact in their community, whether it is by giving time, money or knowledge.

exchange4media Staff May 22, 2018 3:00 PM

In BARC's Top 10 Advertisers, FMCG brand Hindustan Lever took over Reckitt Benckiser to lead the category

exchange4media Staff Apr 2, 2018 8:53 AM

News18 Rising Summit entered the category at the fifth spot

exchange4media Staff Mar 27, 2018 8:53 AM

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

Ruhail Amin Feb 21, 2018 8:54 AM

24ghanta.com, a Zee Group company, crossed a new milestone in the month of October by garnering the highest number of unique visitors (UVs) for any Bengali website in the country

exchange4media Staff Dec 8, 2017 12:00 AM

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Dolly Mahayan Nov 6, 2017 8:29 AM

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy May 9, 2017 8:05 AM

The premise of the campaign is situational and most importantly, relatable to the present time

Akshata R Murthy Feb 25, 2017 8:13 AM

Tariff plans to come into effect starting April, but he said, ‘unlimited maza continue hoyenga’

exchange4media Staff Feb 22, 2017 8:43 AM

Siddharth Banerjee, SVP-Marketing, Vodafone reveals more about the changing face of the Indian telecom industry, Vodafone’s strategies to drive network and the key focus areas for the brand going forward

Priyanka Mehra Dec 22, 2016 9:24 AM

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

exchange4media Staff Dec 2, 2016 8:10 AM

He further added that Jio is the biggest investment in the history of RIL

exchange4media Staff Sep 2, 2016 1:24 PM

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Sarmistha Neogy Aug 31, 2016 8:09 AM

The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming

Sarmistha Neogy Jun 9, 2016 7:54 AM